Internet Marketing for Lawyers – Advice That Counts

Lawyers face the same challenges any business does. In order to get new business they must market their services, i.e., advertise. And lawyers deal with the same marketing and advertising challenge every business does – how to beat the competition. Plus lawyers have to assume that any Internet or non-Internet marketing or advertising they do may well produce little or no results for the amount of time and money they spend — regardless of what an outside marketing or advertising advisor may say to the contrary.

Prior to the Internet the main non-Internet marketing option or advertising choice for any lawyer was to advertise in the yellow pages. To this day the print yellow pages contain plenty of colorful, one page display ads that feature lawyers offering their services, and lawyers pay a lot for these ads. How effective these ads are is anyone’s guess — it’s hard for your colored, one page display ad to stand out when you have 20 other lawyers doing the exact same thing! The yellow pages companies, however, continue to promote their marketing and advertising philosophy that “bigger is always better” and “everything we sell is an opportunity,” so they often present a lawyer with a non-Internet marketing and advertising solution that costs plenty but often produces little.

This line of thinking, along with the use of print yellow pages in general, has gone the way of the dinosaur at a very accelerated pace. The yellow pages in print form had their heyday for many decades, but the population now goes to the Internet for the information they seek, so most print directories are collecting dust. A lawyer who advertises in the print yellow pages may well get calls, but they’ll most likely be from vendors using the yellow pages as a cheap source of leads.

The major paid search providers (pay per click search engines) tend to offer lawyers Internet marketing and advertising solutions in a manner similar to the way the yellow pages do with their print directories. “Bigger is always better,” so rather than realistically discuss with a lawyer a pay per click Internet marketing and advertising campaign that makes financial sense and produces a decent ROI, the pay per click providers will tell the lawyer to go for as many top listing keywords (the most expensive) as their budget will permit and bid as high as they can. The lawyer may go broke in the process, but at least they’ll get exposure! Many lawyers get into pay per click as a quick way to get leads but quickly exit a month later after spending lots of money for Internet marketing and advertising results that produce nothing but expense.

While pay per click Internet marketing and advertising is the running favorite of Internet marketing advertisers worldwide, pay per click advertising for a lawyer is usually an extremely expensive proposition for what they get. How much a lawyer is willing to “pay for a lead” takes on a whole new meaning with pay per click. The cost per click for many lawyer related keywords, e.g., “personal injury lawyer,” “criminal defense lawyer,” can range from $5.00 to $70.00 per click depending on the market, and when the typical lawyer’s conversion rate (the number of clicks it takes to generate a lead) of one to two percent is factored in, the lawyer can find themselves paying upwards of $500.00 to $7,000.00 per lead, and a lead is not a client.

Part of the problem lawyers face when they work with pay per click (and this translates directly into poor conversion rates) is that (1) they spend little time creating their pay per click ads and (2) the ads direct traffic to the lawyer’s website. Any Internet marketing professional who knows something about pay per click knows you never send pay per click traffic to a website. Instead you create special pages, i.e., “landing pages” for pay per click traffic to be directed to. The landing pages perform the job of convincing traffic to do what the lawyer requires, which is normally to contact the lawyer via e-mail or by phone.

Legal Internet directories and portals offer the lawyer a potential Internet marketing and advertising option because of their popularity and enhanced Internet visibility. How effective a listing in a legal Internet directory or portal can be for a lawyer in terms of marketing, advertising and Internet exposure will depend upon the particular attributes of the legal Internet directory or portal in question. All things being equal, legal Internet directories or portals that charge a fee to be listed in them make more sense as an Internet marketing and advertising choice than similar sites that offer listings for free. The lawyer has to be particularly careful, however, when they consider advertising in legal Internet directories and portals that “look” like they offer a lot — and a price to go with it — but for whatever reasons simply do not produce enough leads for the amount of Internet marketing and advertising money the lawyer must spend.

Many legal Internet directories and portals exist that have a very strong Internet presence, and they are excellent resource centers for lawyers, but this does not automatically make them good places to advertise. With Internet legal portals especially it’s not how many lawyers the portal attracts but how many people the Internet legal portal attracts who are searching for legal services. People have paid thousands of dollars for advertising in Internet legal portals that have produced nothing in the way of Internet marketing and advertising results. A very wise idea for any lawyer who considers advertising in an Internet legal portal is to get some very accurate user demographics on what kind of specific traffic the Internet legal portal is actually attracting.

What is a lawyer supposed to do? Everywhere the lawyer looks, whether the marketing and advertising media is Internet or non-Internet, considerable financial risk is involved, and a guarantee that the lawyer will get good, solid results for the amount of money they spend is often hard to achieve.

Ultimately the best way for a lawyer to go with Internet marketing and advertising – the way that will ultimately get them the best long term results for the money they spend — is to focus on getting their website to rank high in organic search results. When all things are considered, people on the Internet who search for goods and services mainly search for websites to find their answers. They may look to legal Internet directories and portals, and if they don’t find what they want they may turn to pay per click listings as a last resort (only about 30% to 40% of users bother with pay per click) but ultimately people who search the Internet are looking for websites that provide them with the answers they seek.

If a lawyer is looking for an Internet marketing and advertising solution that doesn’t require being part of the pay per click crowd, the lawyer may want to look into pay per phone call programs. Pay per phone call is like pay per click, but the lawyer does not pay for a call unless they receive one. And the costs for pay per phone call are normally substantially less that what the lawyer will pay for a click in many cases. A smart lawyer may even want to consider getting involved with several pay per phone call providers with the idea that between the providers the lawyer will receive enough leads in the aggregate to make involvement with these programs worth it.

Many of the Internet marketing and advertising solutions that a lawyer chooses to look into must be tried on a case by case basis. Absolutely nothing can be assumed. A pay per click advertising campaign that works extremely well for the lawyer with one search provider might fail miserably with another.

One last thing that a lawyer should be aware of when it comes to the Internet and a website presence is that appearances really do count. Many people have been on the Internet for 10 years and have correspondingly seen websites of all types and styles. People are used to seeing professionally designed websites. The lawyer’s website should be too.

Things to Consider When Hiring a Family Law Lawyer

A family law lawyer specializes in matters relating to issues that surround the family. These can include marriage, divorce, child support, spousal alimony, guardianship, adoption, domestic violence and child abuse.

Choosing a family law lawyer is an important decision, especially when dealing with child abuse and domestic violence. These legal issues are highly-charged events that require attorneys who are well-versed in domestic relations law and child advocacy.

Divorce can also be an emotionally-volatile arena that requires lawyers who can help both parties work through their differences while obtaining a fair settlement. When children are involved it is important to work with attorneys who will fight for the rights of minor children to ensure adequate child support is provided.

Issues related to family law often require clients to work closely with their chosen lawyer. It is best to determine what qualities you prefer before interviewing attorneys. Do you prefer a male or female lawyer? Do you require an aggressive attorney or one who remains calm? Do you need a lawyer with years of experience of would a recent law school graduate suffice?

It can be helpful to create a list of questions, concerns, and the desired outcome. Organize all records pertaining to the legal issue. For example, divorce lawyers will require financial records, real estate deeds, automobile titles, current and previous years’ tax returns, and information surrounding minor children.

It can be beneficial to interview three or more attorneys to determine which is best suited for your needs. Most law firms offer gratis meet-and-greet consultations while others assess a minimal fee. When arranging appointments inquire about initial consultation fees and what documents should be brought to the meeting.

During the meeting it is important to determine cost estimates. Family law lawyers normally require clients to provide an upfront retainer. This typically ranges between 25- and 50-percent of expected costs.

Legal fees are usually assessed at an hourly rate, but some cases are charged as a flat fee. Cases requiring extensive research and court appearances are typically billed hourly. Cases involving minimal work, such as a legal name change, are billed at a flat rate.

Law firms also assess backend fees to cover the cost of phone consultations, court filing fees, copying and faxing documents, and postage fees. Some attorneys deduct these costs from the retainer, while others remit monthly invoices.

The majority of family law lawyers require payment at the time services are rendered. However, some will allow clients to develop a payment plan. It is important to determine payment schedules to ensure you can comply. When payment plans are allowed, it is smart to obtain the plan in writing so that all parties understand payment amounts and due dates.

Individuals who require services from a family law lawyer, but cannot afford legal fees may qualify for pro bono services. Much depends on earned income and circumstances surrounding the case.

If possible, obtain family law lawyer referrals from family or friends. This can minimize time spent searching for or consulting with attorneys. Those unable to obtain referrals can utilize the Internet or telephone directories to locate law firms.

Another source for locating reputable attorneys is the American Bar Association website at abanet.org. The ABA does not offer recommendations, but instead publish a list of nationwide family law lawyers who are in good standing with the organization.

Starting a Profession As A Lawyer

Many people dream of becoming a lawyer in their lives but for different reasons could not make it. They might be unaware of the facts that becoming lawyer requires several difficult and challenging steps. If you are serious about practicing law, following are given few guidelines for becoming a lawyer.

If you really want to become a lawyer, start doing this from your high school. Taking part in mock trail teams and debates can help you learn few things.

Another important which you need to do is develop exemplary study habits such as reading, communication and comprehension skills.

You need to have great LSAT and GPA scores if you want to take admission in any reputable law school. The high scores can only be achieved through hard work.

You need to enroll yourself in an undergraduate college for 4 years degree program.

After completion of the degree, register yourself for Law Admission Test commonly known as LSAT. This test mainly focuses on to assess the applicant’s verbal reasoning and reading skills often used by schools.

LSAT is held three times a year, i.e. in the month of June, October and December. It is mandatory to pass the LSAT for a number of law schools.

Once you have cleared your LSAT, you are now ready to apply in a number of schools. Make one thing certain here that the law schools where you are applying should be accredited by American Bar Association (ABA). Application fees are usually high for law schools, so a careful and wise selection of the schools is required where they have an application waiver.

If you are one of those who meet their expenses on their own then it is the time to save some extra bucks for you for your school will not allow you to work for the first year.

Studying law involves a lot of hard work. You will not get enough time to waste. To complete your law successfully, you need to spend a lot of time in researching case laws, reading cases, writing briefs and preparing answers for class questions.

After the completion of first year, you should try to get a place in a law firm as an assistant, file clerk or messenger.

After graduating from law school one has to pass the Professional Responsibility Exam and later has to register him/her for state Bar Exam. This exam you can take in summer after completing your school.

This is the last step where you have to find a position as a lawyer. It is not easy as a lot of intense competition. Having any prior internship experience at a law will firm will definitely help.

Those who are good students and attend best law schools have got more job opportunities than others. Obviously, the competition is usually intense for best jobs and high grades.